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The Thumb Is in Charge

Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering,...

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The 3 Most Common M-Commerce Questions Answered

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but...

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Unlocking the Mobile Opportunity in 2016

This past Holiday season showed us that the m-commerce dress rehearsal is over and mobile is now integrated into how people shop and buy. Indeed, Facebook data reveal that in Holiday season 2015...

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The M-Factor for Today’s Omni-Channel Shoppers

Shopping basket in one hand and a smartphone in the other, shoppers are increasingly turning to mobile to do research, compare prices and even make their final purchase. Indeed, 45% of all shopping...

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Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season.1 The upswing in m-commerce started on Black Friday, with the mobile portion of...

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